Apple iPhone applications can be freely downloaded or purchased by Apple Inc's App Store online. However, a new study suggests that only 30 percent of users who fetch new applications usually vacate them after the first install. It is a trend that is quite troubling for developers who make free software for the smart phone.
“Paid applications generally retain their users longer than free applications, although the drop-off is still pretty steep,” a Pinch Media spokesperson said.
Throughout the RIM BlackBerry Storm vs Apple iPhone debate, most people supported one phone over the other based solely on the number of free applications available for the device. While both mobile phones do offer an online store to retrieve free and paid applications, smart phone users should base their choice on the quality and usability of the mobile device and not its app store.
Free iPhone apps are retired after the first install.
Pinch Media also said, “Users stop using the average applications pretty quickly. Long-term audience are generally one percent of total downloads.” The study is quite astonishing and could mark what the future holds for free iPhone applications.
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