Don’t look now, but Sirius XM is making a comeback! I can remember when I first discovered Sirius Satellite Radio. One of the very first advertisements I recall seeing was a billboard in New York City, perched above I-95 as I sat in traffic. As an investor in the company at that time, I remember feeling pleased with the investment. Advertising picked up after that on all forms of media, including television. That was 15 million subscribers ago, or six years…take your pick.
Since that time, it seems as if nearly all forms of advertising outside of Sirius XM’s (SIRI) subscriber base have ceased. Occasionally a report will come in that a T.V. commercial was spotted, yet none seem to follow to validate the initial report. That’s not to say a lack of apparent marketing to the 300 million plus potential subscribers in the continental United States is a bad thing. Advertising costs money. I can assure you that the company knows to the dollar the exact return it will receive on ad spending . The fact is that during these trying economic times with people cutting back on discretionary spending, it made little sense advertise.
[via Sat Waves]
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